How does SEO work on Shopify

Introduction

Shopify is one of the most popular ecommerce platforms on the market. It allows you to create an online store, set up payment processing and deliver products to customers all in one place. But if you want to start selling on Shopify, then it's important that your site has good search engine optimization (SEO).

How does SEO work?

SEO is a set of practices, strategies, and tactics used to increase the number of visitors to a website by obtaining a high-ranking position in the search results page of a search engine (SERP).

SEO is an important part of your store’s marketing strategy because it allows you to target shoppers more effectively. If you want your shop's products or services found on Google searches for specific keywords related to those products or services then having good SEO means that when people type those keywords into their browsers they will find your site at the top of their results lists.

The need for SEO on your Shopify site

SEO is a must for any e-commerce site. It helps you get more traffic, rank higher on Google and increase your sales.

There are many ways to optimize your Shopify site for SEO including:

• Adding meta titles and descriptions to product pages that include keywords related to those products (e.g., "SEO" or "SEO Tools")

• Using Schema markup in blog posts so that when someone searches for keywords relevant to those posts, their search will return results from your website instead of other websites

Which pages should be optimized for SEO

You can optimize your Shopify store for SEO on the following pages:

• Home page

• Category pages (including any subcategories)

• Product pages (including variants and other related products)

• Blog posts

These three sections of your website will receive the most traffic and therefore need to be the most optimized.

Shopify SEO tips and tactics

• Use the right meta tags.

• Optimize your content for specific keywords.

• Use alt tags for images and other media elements in your site.

• Create schema markup to add extra context to pages on your website, such as dates or prices, so that search engines can more easily index them properly and show them in their results pages (SERPs).

• Create a sitemap so that Googlebot can crawl everything on the site quickly when it comes back from its daily crawl of all websites' sites within a certain period of time (known as PageRank). This can also help make sure that all links from external sites are properly indexed by Googlebot too!

• Make sure you have no 404 errors which could indicate broken links or dead URLs - this should be checked regularly anyway but it's especially important if there are any changes being made because those changes may break some old links which aren't supported anymore under newer versions of Shopify POS etcetera.

Optimizing product categories

Once you've created your Shopify store, start by choosing a category name that is relevant to the products in your shop. The more closely related the name of your product categories are, the more likely customers will find them when searching for similar things.

If there aren't any specific keywords causing problems with search engine rankings or if it's just an aesthetic preference (for example: "Women's Clothing," rather than "Clothing For Women"), then feel free to use whatever category names come naturally from there. However, if you're targeting specific keywords (such as "women's clothing"), choose one that accurately reflects what exactly people are searching for on Google when looking for these items online—and then optimize accordingly!

Choosing the best url structure for your shopify store

The first step to optimizing your Shopify store for SEO is choosing a URL structure that's easy for customers and search engines to remember.

• Use a structure that's relevant to the type of business you have or are trying to sell. For example, if you're selling clothing, use something like "dcventionalclothingstore" instead of just "clothingstore." This will help boost conversions because it makes sense in context with what people might be searching for when they googled something like “clothing stores near me” (or even worse).

• Make sure your URLs are simple and easy-to-read so they don't get blocked by bots before they even make it into Google's crawler! You can do this by using hyphens (-) instead of slashes (/), dashes (-) instead of spaces ( ) between words, etc., but avoid using slashes altogether since these may cause confusion with directories such as Amazon which require them at least once per file name before downloading any content stored there - especially if someone were looking up products related directly back onto their own site rather than just browsing through categories without ever knowing about those specifics beforehand."

Conclusion

We hope this article has given you a good overview of how to optimize Shopify stores for the best possible search engine results. The key takeaway is that SEO is an important part of any online store, and Shopify makes it easy to get started with. If you want more information on how we can help your business grow then contact us today!